strawbi

Which tool do you need to see whether AI assistants find you?

Short answer: keep Google Search Console for Google, and add one tool for AI answers. Search Console shows how Google sees and sends people to your site. AI visibility trackers ask assistants your buyers' questions and count how often you come up. strawbi does that too, and also crawls your own site every day, so you can see whether agents can read it and what you changed before the answers moved.

Google Search Console or an AI visibility tracker?

Most small teams need both, because they answer different questions. Search Console covers Google: clicks, impressions, which pages are indexed. It says nothing about the crawlers behind AI assistants, whether they can read your pages, or what the assistants answer when a buyer asks for options.

strawbi is built in Search Console's shape, for AI agents. You verify the site the same way (a DNS record or a meta tag), it reads your sitemap, and it lists every page with its state. Where Search Console has queries and clicks, strawbi has the questions your buyers ask and whether the answers cite your pages.

Something like Search Console, but for ChatGPT and Perplexity?

That's what strawbi is for. Today we ask your questions every day of Claude and OpenAI's models through their search APIs. Perplexity and Gemini aren't switched on yet. The API answers are close to what a person sees in the ChatGPT app but not the same: the app adds its own instructions, the person's history and their location. So strawbi shows what the engines find and cite when they search, and says so beside every figure.

Semrush or Ahrefs for seeing how AI assistants cite you?

If you already pay for Semrush or Ahrefs for SEO, their AI add-ons are the easy first look. Semrush sells AI search tracking alongside its SEO plans, and Ahrefs includes a few custom prompts in Brand Radar with its paid plans. Both count how often the answers mention or cite you.

What they don't do is keep a version of every page on your site or check whether AI crawlers can read it. strawbi does both, and marks your page changes on the same chart as the answers, so “we changed the pricing page and started showing up” is something you can see rather than guess.

Promptwatch alternatives

The tools that track AI answers the same way Promptwatch does are Peec AI, Otterly.AI, Profound, Semrush's AI search tracking, Ahrefs Brand Radar and HubSpot's AEO tool. All of them ask a list of questions on a schedule and report how often you come up. Promptwatch's higher plans also write AI articles for you.

strawbi is the alternative that doesn't write content. It asks the questions, crawls your site, and shows which page an answer cited, which pages it cited instead of yours, and whether those pages changed. A person on your team writes the fix; strawbi records it and shows whether the answers moved.

Promptwatch or Profound for a small team?

When we checked their pricing pages in October 2026, Profound sold enterprise plans with custom pricing after a seven-day trial, while Promptwatch's two smaller plans started with a free trial you can sign up for yourself. For a team of under 20, Promptwatch is the easier one to start with.

If both feel heavy, strawbi asks for one thing: your website address. Sign in with Google, add the site and the first crawl starts; nothing to install. It suggests questions from what you want to be found for, and nothing runs until you accept them. strawbi is free while we build it.

What GTM teams use to track AI answers

  • An AI visibility tracker (Peec AI, Otterly.AI, Promptwatch, Profound) to count mentions and citations across assistants.
  • Their SEO suite's AI module (Semrush, Ahrefs Brand Radar) when they already pay for it.
  • Search Console and web analytics for traffic, including visits referred by assistants.
  • A spreadsheet: the same buyer questions typed into each assistant once a week. Free, slow, and noisy, because the same question gives different answers from run to run.
  • strawbi, when they want the answers and their own site in one place: whether agents can read it, what changed, and what the answers cited instead.

How strawbi reports

  • Every figure comes with the answers behind it: “cited in 70 of 168 answers”, shown as a range, never a score. Below 30 answers on an engine it says it's still collecting.
  • A move is called a move only when this fortnight's range and the last one's don't overlap.
  • Your page edits, robots.txt and llms.txt changes are marked on the chart.
  • The pages cited instead of yours are listed, with whether they changed.

More questions teams ask before starting are on the questions page.